Descending from the first olive tree that Athena, patron Goddess of Athens, planted outside the Parthenon on the Acropolis
During king Cecrops’ reign, Athena became the patron goddess of the city of Athens in a competition with Poseidon which Cecrops judged. They agreed that each would give the Athenians one gift, and Cecrops would choose whichever gift they preferred. Poseidon struck the rock of the Acropolis with his trident and a spring sprang up; the water was salty and was not thought very useful, whereas Athena struck the rock with her lance and an olive tree sprung up. Cecrops judged the olive tree to be the superior gift, for the olive tree brought wood, oil and food, and consequently accepted Athena as their patron.
They called this olive tree “Moria Elea”.
Visitors at the Acropolis museum in Athens, can see the sculptures which represents the myth on the west side of Parthenon.
Brand name and Concept
“Moria Elea was the first olive tree that Goddess Athena, protector of the city of Athens, planted outside the Parthenon in the Acropolis, according to Greek Mythology.”
Moria Elea extra virgin olive oil, offers a full story behind the brand based on Greek mythology that indicates its origin and attributes. The myth of Moria Elea express a very important legend regarding birth of the first olive tree.
By promoting the myth, Moria Elea’s intention is to familiarize consumers with Greek history and to promote superiority of Greek products through a premium brand’s success.
Knowing that success is in the details, Olive Vision maintains control over the entire production process, from field to consumer, and combines passionate craftsmanship with state-of-the-art science to produce a truly premium product.